Three Ways You Can Look at Google to Figure Out What SEO is Right for You

As Google continues to advance its efforts to penalize link networks and reinforce its rules regarding acceptable link tactics, will backlinks ultimately become less important in the grand scheme of how Google ranks websites? According to Matt Cutts, one of Google’s lead designers and head of its webspam team, “Backlinks still have many, many years left in them.”

However, as Cutts explains in his help video, Google is trying more and more to focus on using the quality of page content as a guide for how relevant it will be to end users. “I think as we get better [at] understanding… what the real meaning of that content is, inevitably over time there will be a little less emphasis on links,” he explains.

In other words, link backs are a pretty safe bet, but for long-term SEO, pairing them with high-quality content is a good idea. Are you interested in receiving high quality SEO marketing services that won’t be at risk for Google penalizations? If Google penalizes you for something an SEO marketing company did, you might be left flapping in the wind. Here are three Google-based tips for receiving quality services.

1. Go With SEO Marketing Services That Use A Variety of Techniques
“You should always have a well-rounded portfolio of ways to get leads,” Matt Cutts has advised. What does this mean when it comes to choosing organic SEO services? You should aim to hire SEO companies who approach your SEO campaign from multiple angles, not just one or two. This way, if something goes wrong with one tactic, you won’t lose 100% of your audience all at once.

2. When Your Site Gets Caught With Bad Links
“If there is a link selling site and they get caught for selling links, and they just happen to be linking to you, the value of that link that the site was providing, it just goes away,” Matt Cutts has explained on another help video. If you want to avoid being hit with a Google penalty and losing the value of your links, it’s important to work with a reputable SEO company that’s going to create high quality content. Good SEO marketing companies post to a variety of websites, create content that is interesting and genuinely informative, and rely on writers who use English as a first language, rather than outsourced, badly translated content.

3. Designing a Website for SEO
“My rule of thumb is build a site for a user not a spider,” said Dave Naylor, an SEO expert. It’s good advice for making sure your site appeals to Google. Your first goal should always be about serving your potential customers. A great company can design a website that will provide both a great experience for users, and will be laid out well for search spiders at the same time.

What do you look for in high quality SEO marketing services? Let us know in the comments.