When you compare the act of typing in a health query on Google with the act of going to your doctor to present that health query, the easier of the two is always the former. With the rise of mobile and further convenience of searching for answers online, it is no wonder that people always tend to first turn online for their concerns. This influence that Google has (Google, because it is the most used and most popular search engine) is an essential key that can be leveraged for medical practice marketing.
Google Health: Googling Up Answers for Medical Concerns
The most popular health-related queries on Google are regarding breast cancer, heart problems, and depression. All three of these terms signify a serious ailment that needs to be put in front of a specialist or doctor, not a search bar, but that still does not change the fact that people do Google these queries. However, is it totally hopeless? In most cases, the situation is that the people Google first, and go to the doctor next. The quality answers that Google offers, provides users better insight about their health, which they also discuss with their doctors later on.
Using Google Health for Medical Practice Marketing
The main reason why people Google first, go to the doctor later is because they get instant answers. They don’t have to go anywhere, they don’t have to book an appointment – the answers are immediate. So how does this information help medical practices and medical marketers? Simple. The medical practices can offer quality health information that leads users to them directly. They are not only expanding their online presence with more content and blogging, they are also expanding their online reach by connecting with concerned users.
Keywords play a major role in using Google Health for better marketing of your medical practice. The patients who are searching online are mainly using specific keywords to find answers such as “symptoms of breast cancer”. A medical marketer can focus on keywords related to their medical practice and then implement those keywords in their content and answers so that the patients are automatically led to their online site. Thus it is safe to say that using Google Health for medical marketing requires good keyword research.
Additionally, the answers or content provided for the use of patients should be clear, descriptive, and most importantly, easy to understand. Patients are looking for easy medical answers that they can comprehend, not difficult medical terms that only healthcare professionals understand.
With the right answers that are there to benefit not just your medical practice but also concerned patients, both the parties involved can benefit significantly using Google Health. The medical practice marketers enjoy high traffic, increased exposure, and higher potential of customers whereas the patients or users enjoy relevant answers to their medical concerns.