What You Should be Aware of before You Hire a Website Designer

Website-DesignWhen it comes to hiring a website designer for your website, one of the biggest mistakes one can make is to go for the first available option. Just because your brother’s son is a novice web designer would be a cheap option or a small web design firm was recommended to you by your friend doesn’t mean you should go for it. There is much to consider as this is an investment you want to make that provides good ROI. Here’s what you should be aware of before you hire a web designer:

Two Types of Web Designers

Some web designers are graphic genies while others are more programming masters. The graphic design experts will give you a site that immediately woos your audience, but there’s not much going on in the background. The programming experts will give you a decent looking site while all the main work will be in the background, providing high-end efficiency. The choice is yours to make but typically, a site that runs well matters more. However, to some, attracting visitors in the first few seconds is the main goal so they go for the graphic designer experts. So choose wisely: functionality and responsiveness or attractive design?

SEO Optimization is a Priority

Before choosing a web designer, ask them if they’re going to focus on optimization. If they say no or straight up look confused about the prospect, you’re not dealing with a professional. A good website designer will always focus on SEO as a priority and optimization will be hinted in the creation of your site.


Obviously, cost is an element that cannot be ignored. Especially for small businesses, every investment is a significant matter, so how does one choose the right cost and budgeting for web design? The thing is, while the cheap offer from your friend or a site boasting really cheap rates may sound good, the value is zero in both cases so whatever you spend is a waste. The friend’s work won’t set you apart like a professional and the cheap company will probably use templates on your site that are generic and unattractive. It is best to choose a decent, reputable company and bear the costs (though compare different companies to find the most suitable rates) – because in the long run, it is a good site that sells, so the ROI will equalize the cost spent.

You will be Working with the Designer You Choose- Their Attitude Matters!

Lastly, it may seem too insignificant to notice but you want to work with someone who is friendly and cooperative. You need to have a good experience building your site and as a business owner, would probably want to have an important say in all the matters. Any web designer who is not communicative or respectful of your wishes is one who isn’t worth it!

The Value of Having a Custom Website Design

Custom-Web-DesignYour business website is more than just your online presence; it is your image, your quality standard, and a platform for attaining customers. The web design of your site defines all of these aspects for you so its importance cannot be overstated. However, many people find custom web design too “unnecessarily expensive” when there always the cheaper alternate of website templates. To refute that claim, here are all the reasons why custom web design matters substantially.

It Makes Your Website Unique

In the highly competitive market of today, standing out uniquely is ideal. Custom website design allows you to make a truly unique website that is different from all the others. Template design is common and most likely many of your customers are already familiar with the template pattern, layout, and design. Unique custom designs will set a professional and high quality image for your brand.

Better Search Engine Rankings

Custom designed websites will always take the lead when it comes to search engine rankings. This is because they are more optimized for SEO whereas template sites are not optimized at all. This higher ranking means the chances of your website getting traffic increases significantly.

You Own Your Website

With custom web design, you have the most say in how your website is designed. You can add your preferences, focus on features that you know your target audience would enjoy, you can ask for changes to be made, and truly own your website.

Visually Appealing and Feature Loaded

With a custom website design, you are basically starting from scratch. This means you can visually set your website in any way that is most appealing in your opinion and you can add custom features that really grab the interest of your audience. With custom website designs, you effectively cover design and function.

Your Website Design Is on Top

It’s true, custom web design takes more time to create than generic template form websites but once the process is complete, your website is modern, updated, and on the top. It is amongst the latest of websites and with minor tweaks and updates regularly, it can remain one of the trendiest sites in the long run.

Ongoing Support from Custom Web Designers

The continual support your website gets from custom web designers keeps it steadily at a professional and perfect level. Experts even look into your brand specifications and maintain your website within its standards and requirements to keep it completely relevant for your visitors.

To conclude, it is clear from all the benefits of custom website design that while website templates may be cheaper, custom design goes a long way and offers more value for money. As always, an investment is only good once returned!

The Difference between Professional Website Marketing and Personal Website Marketing

professional website marketing

A website owner is always concerned about the traffic their site gets because when it comes to websites, the higher the traffic, the higher the success. However, if you as a website owner are not getting the success you want, then you need to take some measures to improve and enhance your site’s popularity. This is where website marketing comes in.

Website marketing consists of various strategies and techniques that are implemented in order to increase a website’s traffic and success. Some of these techniques are extremely popular such as SEO, email marketing, pay per click ads, etc. but generally there are many techniques involved in website marketing. If you want to make use of website marketing, then you must decide whether you want professional website marketing or personal website marketing. If you want to pick the better option, here are the descriptions of both, along with their pros and cons.

Personal Website Marketing

Personal website marketing is conducted – you guessed it – personally, by the website owners. Considering website marketing techniques are common, it is easy to learn and implement them. However, no matter how much you understand a process, it will not be termed professional unless you’re experienced in the field, so with personal website marketing, professionalism is not to be found. The best reasons for choosing personal web marketing are probably the economical factor and the fact that website owners can completely expect what the results may be, good or bad.

Professional Website Marketing

Professional website marketing is when you get external help from web marketing specialists or professional agencies. The pros of this option are much higher than the pros of personal web marketing. The foremost benefit is professionalism. You get to use techniques that are tried and tested by the professionals, and you get to work with those who know what they’re doing. Additionally, the cost incurred is not an expense but rather an investment because once your website reaches its full potential, it brings returns and you get increased ROI. Another benefit is that you don’t personally have to invest the time and energy on website marketing. It may be easy but it is also time consuming. If you let a professional take care of the web marketing, you can focus on your business and let the pros work on the website.

At the end of the day, professional website marketing prevails over personal due to many reasons and benefits. Your website marketing needs to work, not just be implemented. If you think you are capable of effectively increasing your web traffic yourself, you may do so. But it is a much safer choice to opt for professional website marketing.