Social media is commonly used as an effective online marketing tool but when the market at hand is a medical practice, is social media still a good idea for marketing? Approximately 75% of the world’s population uses social media, making it a field of vast potential to tap into. Furthermore, people relate to their social media accounts (Facebook, Twitter, etc.) as personal. This kind of personal resonates with personal health concerns, so healthcare or a medical practice is perfectly matched with social media. However, that’s not all there is to know about social media in relation to medical marketing. Social media might just be the future of medical practice marketing for the following reasons:
It Gives Your Brand a Personality
Let’s face it – medical practices generally have a sterile kind of image to them. Patients rarely have close connections to these businesses and the overall personality is distant and vague. Using social media can allow your specific medical practice to stand out simply by having a personality. Interacting with patients and customers helps dissolve that distant image and help your organization become familiar to people.
Get Business Feedback
What are your patients saying about you? Are your customers satisfied? Social media gives your followers a platform to provide reviews and feedback. This feedback helps you mold your organization to the likes and satisfaction of your clients. General surveys to gather specific feedback can also be conducted on your social media pages. Furthermore, you can respond to feedback or comments on your social media pages, becoming more responsive and open towards your customers.
Educate and Inform Patients
Social media allows medical practices to attract more customers by providing relevant information and education about their related healthcare field. This helps a medical marketer establish an informed and knowledgeable image and allows patients to rely on the medical practices’ social media pages for good information. You can use your social media to offer unique benefits, provide individual video or image content about your products and services, and generally offer content that attracts people to your business.
Engage in Cross-Promotion Marketing
Social media doesn’t just let you connect with patients or customers, but can also be used to connect with related medical practices to engage in cross-promotion marketing. It works simply – you can connect patients with services of other medical practices and they can do the same for you. This way, you get additional exposure by tapping into the consumer base of other medical practice organizations. It also helps you establish a more professional standing in front of your customers, making you look more authentic and reliable.
The opportunities that reside within social media for medical practice marketing are endless. Good image, good connections, responsiveness and communicativeness, knowledgeability – all of these are positive aspects for a medical practice or organization.