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Ten Surprising Facts About Search Engine Marketing

seo marketing companiesA strong web design is no longer enough when it comes to small business online marketing. One of the strongest internet marketing strategies for a company to make use of nowadays is SEO. But what is SEO? SEO stands for search engine optimization, which is the process of affecting the visibility of a website or web page in a search engine’s results.

The higher a site appears on the results page, the more visitors it will receive. SEO marketing companies help to improve a company or organization’s standings in these results, resulting in more visitors, and more visitors which turn into actual sales.

Search engines change their algorithms often, to make sure they are ranking the highest quality content, so it can be difficult for business owners to keep up, and make sure their websites remain highly ranked. Organic SEO services will improve a site’s organic, or un-paid, search results, keeping track or the changing algorithms, and adjusting their approach accordingly.

Wondering if your search engine ranking is important? Check out these search engine facts, and see why you want to make sure your company’s website is ranking high.

  • About 93% of Internet experiences start with the use of a search engine.
  • Inbound leads, such as those from a search engine, have an average close rate of 14.6%, compared to the close rate of 1.7% from outbound leads.
  • About 82.6% of Internet users use search engines.
  • Search engines field over 100 billion inquiries each month.
  • Search engines are the #1 driver of traffic to content websites.
  • 75% percent of search engine users never scroll past the first page of results.
  • 18% of organic clicks go to the site in the #1 position on Google.
  • Each search engine has its own method of determining the ordering and placing of selected websites.
  • Search engines are able to pick up on tricks by webmasters designed to increase their search rankings, and can reverse them.
  • Search engines will block or blacklist sites that are considered spam, or are not following SEO regulations.

If you want to increase your company’s web presence and boost your search result rankings, but aren’t sure how to do so, SEO marketing companies would be happy to help you. They know the tricks of the trade, and the secrets to help get your website to climb up towards the top of the results page. SEO marketing companies pay close attention to changing search engine algorithms, and will be able to change their approach with the times, to make sure you are ranking successfully.

Three Things You Shouldn’t Say to an SEO Expert

starting a websiteAre you trying to design a website for your company, and wondering what it is that allows certain websites to get to the top of search results? Many people have had the same questions you’re struggling with, as you look for ways to market your company online. One of the main drivers of online traffic today is SEO.

What is SEO? SEO stands for Search Engine Optimization, and it’s a collection of internet marketing strategies that ultimately help to optimize a website for search rankings. This way, when potential customers search for, say, “the best pizza company in New York,” your pizza company lists near the top.

Starting a website and using effective SEO techniques might be more difficult than you originally imagine. In the wild west days of the internet, you could potentially pay someone to get you to the top search results. Today, that goes on the list of questions not to ask a legitimate SEO company. But why? Here are three things you shouldn’t ask an SEO expert, and an explanation why.

1. “You should be able to get me to #1, otherwise why am I paying you?”
The reality of the matter is that many, many companies are paying for SEO. The search engine industry, in fact, is worth $16 billion. Consequently, you can’t expect to be the very first entry for every keyword unless you’re willing to spend thousands and thousands of dollars. This isn’t the SEO company’s fault: this is how the industry is today. What can you do? Focus on targeting long tail keywords. This can help connect you to your key audience without wasting money.

2. “All you need to do for me is create some keyword heavy content I can post to my blog.”
SEO today is a lot more subtle than it used to be, and if you rely on very obvious, over-the-top techniques — like jamming 15 keywords into a 200 word blog post, or submitting your URL to random websites for posting — Google could actually slap you with a penalty that causes your rank to fall. Don’t assume that you know SEO better than an expert, or that there’s some secret technique that can get you to shoot up the ranks with only a few minutes of work.

3. “I should see results within a week or I’m dropping this service”
Good SEO marketing companies will be upfront, and not promise you something they can’t deliver. The truth is, SEO isn’t like PPC, in which you pay by the click and get instant results — it takes time to build up, especially if you’re just starting a website now. It requires a consistent posting schedule, and the buildup of inbound links to your website. It’s worth investing in, though, considering that about 80% of search engine users will ignore paid advertisements and instead prefer organic results.

Are you starting a website and looking for SEO help? Let us know in the comments.

What You Should Expect From a Professional Internet Marketing Company

organic seo servicesIn what’s being called the “social media fail of the century,” American Apparel has gotten a ton of bad press this week for mistakenly Tumblr blogging a picture of the space shuttle Challenger, which exploded soon after takeoff back in 1986. On July 4th, a social media intern for the blog tagged the image with “smoke” and “clouds,” seemingly oblivious to its context.

“We deeply apologize for today’s Tumblr post… The image was re-blogged in error by one of our international social media employees who was born after the tragedy and was unaware of the event,” the company said on their Twitter page. The incident has started a conversation on contextual awareness in social media — how often, after all, do we all re-post images or blog posts without understanding the real context?

Part of the issue is that American Apparel did something a professional company shouldn’t really do: they handed their social media over to someone who is likely inexperienced. Social media marketing companies exist for this reason, and when they are in charge of an account, their pages rarely make the news in negative ways.

If your company is looking for someone to help handle your online marketing, what should you look for? Here are three things to expect from a professional company.

1. Organic SEO Services
Today, most companies that aim to help you with your internet marketing strategies are going to approach it from more than just one angle. For this reason, you should look for a company that also offers SEO services. What is SEO? SEO stands for Search Engine Optimization, and it’s important to have, considering that search influences at least 30% of all online purchases, and is the top driver of traffic to content websites. Although there are multiple ways companies handle SEO, one of the main ways is to create quality offsite content that links to your website. This causes Google to see your website as more likely to be relevant to searchers.

2. Social Media Services Will be Responsive
Did you know that, according to a study conducted by Edison Research, about 45% of consumers expect companies to reply to them on social media within an hour? If you have a company handling your social media, then they should be equipped to not only post to your various websites, but engage with consumers as well. A professional company will want to know where to direct consumers who have questions or concerns about your products and services.

3. Someone Who Can Handle Onsite, Organic SEO Services
Not all search optimization happens offsite. In fact, blogging can increase pages for search indexing by 432%, and blogs are, when it comes to consumer perceptions, more influential than magazines. A professional company won’t just blog — they’ll blog in a way that helps you get people to come to your website.

Have you invested in organic SEO services? Let us know in the comments.

Why Your Company Needs to Build Up Online Engagement

social media servicesSince when has soccer — known to the rest of the world as football — been so popular in the U.S.? According to a recent report by CNN, social media may have had a hand in building up a larger frenzy for this year’s World Cup event.

In previous years, the World Cup — and other soccer games — have been somewhat removed from the typical U.S. hype. Now that social media connects millions of people across different countries, though, it became easier for people to follow along both the players and the teams as they advanced forward.

Although the Super Bowl may have amassed 24.9 million referencing tweets this year — making it the largest “social media event” in history — the World Cup is on track to beat this record. The opening match alone led to 12.2 million tweets, and many more are pouring in.

“Sporting events always drive a massive amount of conversation on Facebook, but what we’ve seen so far during the World Cup has been extraordinary,” said a Facebook spokesperson.

If the interactions surrounding the World Cup show anything, it’s that the avenues marketers pursue in an attempt to interact with customers are changing. Being able to anticipate online trends and align with them is fundamentally integral to developing smart internet marketing strategies. Considering the time and expertise involved with doing this, it’s not surprising that many companies have come to rely on external companies that provide social media services for them.

If your company is looking to establish a better online marketing presence, then here are a few things you should know.

What is SEO, and Why Do You Want It?
Social media is great, but that alone will not always generate high amounts of traffic for your website. Instead, SEO, or Search Engine Optimization, is usually the way forward. Search is the top driver of web traffic to content sites, and search engines are used billions of times every week by consumers looking for information. Being ranked near the top of a search for product keywords is important because about 75% of users never scroll past the first page.

To generate a better search rank, websites need other websites linking to them — this shows search engines they are “relevant.” To get these back-links, websites hire SEO marketing companies that generate quality offsite content into which links can be inserted.

How Else Can Your Company Benefit From Social Media Services?
Did you know that 40% of consumers interacting with a company’s social media handle expect a response within an hour? If you’re going to use social media, you need to realize that consumers want answers quickly — or they’re going to view their experience as negative. Having a social media consultant manage these interactions for you can ensure that your company is engaging with consumers as often as they need replies.

Does your company use social media services? Let us know in the comments.

The 7 Elements Smart Content Guide

Nowadays, everyone is putting content online in the form of blog posts, videos, and images. So much of this content feels “forced” and isn’t quite what I would consider to be “great”.  Here are my top 7 tips for content that is both entertaining and helps to convert potential customers.

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Three Ways You Can Look at Google to Figure Out What SEO is Right for You

As Google continues to advance its efforts to penalize link networks and reinforce its rules regarding acceptable link tactics, will backlinks ultimately become less important in the grand scheme of how Google ranks websites? According to Matt Cutts, one of Google’s lead designers and head of its webspam team, “Backlinks still have many, many years left in them.”

However, as Cutts explains in his help video, Google is trying more and more to focus on using the quality of page content as a guide for how relevant it will be to end users. “I think as we get better [at] understanding… what the real meaning of that content is, inevitably over time there will be a little less emphasis on links,” he explains.

In other words, link backs are a pretty safe bet, but for long-term SEO, pairing them with high-quality content is a good idea. Are you interested in receiving high quality SEO marketing services that won’t be at risk for Google penalizations? If Google penalizes you for something an SEO marketing company did, you might be left flapping in the wind. Here are three Google-based tips for receiving quality services.

1. Go With SEO Marketing Services That Use A Variety of Techniques
“You should always have a well-rounded portfolio of ways to get leads,” Matt Cutts has advised. What does this mean when it comes to choosing organic SEO services? You should aim to hire SEO companies who approach your SEO campaign from multiple angles, not just one or two. This way, if something goes wrong with one tactic, you won’t lose 100% of your audience all at once.

2. When Your Site Gets Caught With Bad Links
“If there is a link selling site and they get caught for selling links, and they just happen to be linking to you, the value of that link that the site was providing, it just goes away,” Matt Cutts has explained on another help video. If you want to avoid being hit with a Google penalty and losing the value of your links, it’s important to work with a reputable SEO company that’s going to create high quality content. Good SEO marketing companies post to a variety of websites, create content that is interesting and genuinely informative, and rely on writers who use English as a first language, rather than outsourced, badly translated content.

3. Designing a Website for SEO
“My rule of thumb is build a site for a user not a spider,” said Dave Naylor, an SEO expert. It’s good advice for making sure your site appeals to Google. Your first goal should always be about serving your potential customers. A great company can design a website that will provide both a great experience for users, and will be laid out well for search spiders at the same time.

What do you look for in high quality SEO marketing services? Let us know in the comments.

Three Things Companies Should Know About Organic SEO Services

What is SEO, and why does it matter for your company? SEO stands for Search Engine Optimization, and it’s the difference between your company being visible in search engine results, and never coming up at all.

Organic search engine ranking is highly competitive, and most companies with the top spots in Google search are paying for their websites to show up there. How is that possible, considering that Google doesn’t charge for listings? The answer is simple, though the process can get complicated: there are certain techniques that can help gain websites a higher rank for certain keywords.

Are you interested in SEO marketing services for your company? Here are three things you should keep in mind.

1. Organic SEO Services are Worth Researching
Unlike your vegetables, organic SEO services aren’t available at your local grocery store. Like them, however, the real deal is going to cost a little more than other web services. It can be tempting to pay for the first low-price service you find. If they use underhanded tactics to boost your rank, however, you might find yourself penalized by Google — a total loss of your investment. Research any company you consider hiring for SEO work. See how they’ve reacted to recent Google algorithm changes, and what their customer feedback has been.

2. Designing a Website With SEO Marketing Services in Mind
Did you know that a well designed website is better for SEO on multiple levels? Not only can it help your site rank higher, but it can also help ensure that the people who do come to your site through search results aren’t turning around and leaving just as quickly. For better rank, SEO companies can make sure your site is designed to have unique content copy and tags — even just copy/pasting descriptions from your manufacturer can set you back in rank. For better click-through rates, they can make your site faster — a site that takes four seconds to load loses 40% of its initial traffic as a result.

3. A Great Company Can Provide Other Services
In this day and age, you’re either all in or you have a gaping hole when it comes to your online media presence. For this reason, it makes sense to hire someone who can manage your website, your SEO, and your social media services. It’s important to be on the ball with social media because it ends up serving as an engagement vehicle for your brand. Americans spend an average of almost 40 minutes a day using social media.

The RankXpress Web Design and Internet Marketing Team

“I Believe that Having a Strong and talented Team is the Key to Success for a Website Design and Internet Marketing Company.” ~Shai Landau, President~

If you have already been browsing our website then you know that we specialize in website design, web development and internet marketing. RankXpress has been in business since early 2000 and has had many successful clients as you can see by looking at our portfolio. Of course running an effective marketing and design company isn’t just about our team, it’s about you, the customer as well. It is our job to deliver a relevant web experience for both the business and the customer while building an everlasting relationship between the two.

We are an open and honest company that knows we are good at what we do. We offer the flexibility, speed and personal service of a small web marketing company with the ideas and experience of a large scale web marketing firm.

Then again, would you expect us to say  anything different? So why take our word for it when you can see the kind of thing we do for yourself?

Come and see what we can do for yourself and learn why more and more local companies are choosing RankXpress as their website design and online marketing provider. Call 1-866-597-4687 today to schedule a FREE consultation with the owner of RankXpress, Shai Landau.

The Mission

We Set Goals and We Finish Them

Our mission is to get you results by following a proven strategy and adding in small tweeks to refine the formula to meet the ever changing structures and ideas of website design and marketing. No matter what size the project there is a general strategy that we follow for success.

The Goal

Get The Results you Are Looking For

We deliver proven results to our clients because we have the experience needed to bring new ideas to the table when they are needed to really give a project that kick it needs. We like to think outside the box when it comes to all aspects of a client taking their business to the online market place.

The Truth

We Don’t Need to Brag About Ourselves, Our Clients Speak for Themselves

“Thanks so much for getting me to the top of Google!! I was amazed at how fast my ranking went up and how beneficial it was for my business. I am getting inquiries and contacts faster than I had ever imagined. I will highly recommend your affordable service to anyone interested in growing their business…..and quick!”. ~Eran Konorty – Owner of Angel Pet Supplies~