Category Archives: Website Marketing

Why-Creating-Great-Content-Is-The-Only-Online-Marketing-Strategy-You-Need-To-Follow

Why Creating Great Content Is The Only Online Marketing Strategy You Need To Follow

What comes in your mind when you hear the term “Online Marketing”? Facebook? Blogging? Search Engine Optimization? WordPress? Or maybe you just think about pay per clicks, online advertising and search engine marketing when you hear the term “Online Marketing”. Regardless of these different approaches, one term is definitely clicked in your mind and that is “difficult”. Yes, online marketing is quite difficult.

Online marketing is everything about the type of content that you create. The first and the foremost strategy of online marketing is to make a quality content. Indeed, the facebook likes, twitter followers and other social media sites like instagram, reddit, pinterest and other sites are cool but they do not really create any sort of profit for your business, do they? Just think about it that exactly how many times have you patronized a business because of the likes on a facebook page? Never, right? This is the exact point. Yes, this is true that social media is quite important for the online marketing, but only in that case when you have a really good content.

The Content

The content can be anything, literally, anything. It can be a nicely written article or a blog post, it can be a simple t-shirt with a catchy phrase on it or it can be a fancy t-shirt with some attractive logo. People in this business think that they can catch a huge traffic on their website if they will post some catchy lines along with a catchy photo on Facebook that will lead to an increase in their profits.  Well, this is one wrong concept.  If online marketing were that easy, every single person would be a guru of online marketing. But sadly, this is not the way. Achieving your goal is always worth hard work and constant dedication; just like that, online marketing also requires this type of hard work. Creating a great content is not at all easy, but however, when you get successful in creating a really good content, then you have a huge amount of the means at your disposal that could easily help that specific content to go all viral.

You must have seen many videos on youtube and facebook that has gone really viral. Why? Because of its content. Just because of the content, the video got so many likes and shares on internet. A normal person is not capable to have enough money to make his website go viral so all his asset is his own imagination. With the help of his own imagination, he can create a good content and get fame.

What you should do?

While sharing the content, make sure that you use each and every avenue you can think of. Let it be anything like YouTube channel, Press Release, Social Media, Blog and etc. Do not think about using automated software, they are annoying for the people and for the Google as well. Use your own original content and get your followers.

Social-Media-Marketing-Trends-You-Should-Not-Ignore

Social Media Marketing Trends You Should Not Ignore

The truth is that the success of the social media marketing lies in the mixture of different fruitful strategies. The wrong combination of strategies will make your customers run away instead of coming to you. You can increase the use and the profits of social networking site effectively for the marketing if you plan your social media strategies perfectly like the social media optimization according to the latest trends. Some of the recent trends are highlighted in this article that was published by Forbes that was based on the Social Media Marketing Industry Report of 2013.

Less use of social bookmarking sites

According to the reports of the research, the use of the social bookmarking sites has been decreased to ten percent from twenty six percent in the year of 2011. This massive drop in the percentage shows that how badly the bookmarking sites fail. Though there are different sites that are still popular like StumbleUpon, Pinterest, Twitter, Reddit and etc. but the majority of the sites are almost dying among the marketers. This is the reason why we cannot blindly trust the bookmarking sites nowadays for the marketing purposes. Instead of this, we need to check for the sites that are popular and have a good visitor number and also performs the bookmarking very cautiously.

The Decline of the Daily Deal Sites

Deal Features on a daily basis is quite an attractive way of getting the attention of a large number of targeted audiences at a same time. The report of this research tells us that there is a huge amount of marketers, say 80 percent, who are not at all interested in using the most used site of daily offers for the campaign of their sites in near future. People nowadays, concentrate much on the specific amount of the return that is received from the purchases that they make. Therefore, it is quite useful for marketers to use the social networking sites in order to have a long term marketing goal rather than having daily goals.

Best websites for the social media campaign

The marketers who massively take help of social media in order to complete the marketing task need to carry out the social media campaigns. Social Media Campaigning is basically to use the social networking sites for the promotion of one company’s brand or product in order to attract the audience. The campaign can only be popular if the website that is relevant, is popular among the customers.

The report of this research tells us that the marketers who spend a time of more than forty hours a week on a social media marketing can carry out their campaigns on different effective social media sites like Google+, Instagram, Pinterest and Youtube as compared to those marketers who spend less than six hour per week on social media for the marketing and campaigning of their product.

How-Do-I-Get-My-Website-On-The-First-Page-Of-Google

How Do I Get My Website On The First Page Of Google?

How Google (And Other Search Engines) Work

The first thing you should realize about Google is that Google is NOT the Internet. Just because your website does not show up on Google, does not mean it is not on the Internet. Your website can be published on the Internet without being displayed in Google’s search results for a particular keyword.

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database.

As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search.

In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific key word or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

The SERPs are made of three main sections:

The top section usually consists of three paid text ads that relate to the keyword used to conduct the search

The right hand column also consists of several paid text ads that relate to the keyword used to conduct the search

The main section in the middle consists of “organic” (non-paid) listing of web pages that are relevant to the keyword used to conduct the search

Google search engine results pages

How Do I Get My Site On Google?

First, you need to make sure your website has been indexed by Google. To find out if it is, type site:yourdomain.com into the Google search box, replacing yourdomain.com with your actual domain name. If you see a listing of your website’s pages, then Google has already indexed your site and will continue to visit it occasionally to check for updates. If your website is not listed, submit it here: http://www.google.com/addurl. It will take 1 or 2 weeks for Google to visit and index your website.

Secondly, remember, Google will only display web pages that are relevant to the keyword being searched. The first step is to make sure your web page’s text is related to the keyword in question. If it’s not, chances are Google won’t show it.

Third, just because your website does not show up on the first page, doesn’t mean it is not showing up at all. Go to the bottom of the results page and click “Next” for page 2 and so on. Your website may be on page 2, page 82 or somewhere in between.

Okay, My Website Is On Google, But It’s On Page 41! How Do I Get It To Show On Page 1?

Ah! You’ve asked the million dollar question. An entire industry has been built to answer this question and millions of dollars are spent each year to accomplish this! My first question for you is, “How much money do you have?” Just kidding, but seriously, the good news is you can pay to be on the first page of Google and it doesn’t have to be a lot of money.

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (yes, like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click bidding”. The higher you bid per click, the higher your ad will appear to the top of the page.

You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it won’t be clicked on and you won’t be charged. This is a cheap and easy way to show up on Google’s first page.

The other way to get on page 1 of Google and other search engines is the organic, or natural, method. These are the main results that show in the larger left column of the search engine results pages. These results cannot be achieved by paying money to Google – they are achieved with careful and longterm manipulation of many factors that Google uses when ranking relevancy.

For example:

Quality of Inbound Links (the most important factor!) – If other sites are linking to yours, especially big important sites that have content relating to yours, then Google will rank your site higher.

Keywords in Page Content – Obviously, if the keywords you are targeting actually appear on your site in the text and titles of the pages, you will rank better for those keywords.

Trustworthiness of Domain Name – The longer you’ve owned the domain, the better. Actually, the length of registration helps too (ie 5 year renewal vs 1 year renewal).

URL Structure – “Pretty” URL’s are better (http://bigbuddymedia.com/blog is better than http://bigbuddymedia.com/index.php&id=54). If your page URL’s are human readable, that’s a good thing.

Internal Link Structure – Your site should be easy to navigate and have a logical link structure.

Bounce Rate – Your bounce rate is the percentage of 1-page visits – the lower the better. This means visitors are visiting more than just one page of your site consistently.

Outbound Links – The links you place on your website should be relevant to the content of your website. Google doesn’t like weird link exchanges that have nothing to do with your industry.

…and many, many more!

Additionally, just because you rank well for one keyword or key phrase, does not mean you will rank well for a similar key word/phrase. Also, Google is constantly updating their ranking algorithms so today’s rankings may not equal tomorrow’s rankings. Expect to see your site move up and down in the rankings on a daily or weekly basis – it may even drop from the rankings altogether. This is why SEO should always be ongoing.

The Difference between Professional Website Marketing and Personal Website Marketing

professional website marketing

A website owner is always concerned about the traffic their site gets because when it comes to websites, the higher the traffic, the higher the success. However, if you as a website owner are not getting the success you want, then you need to take some measures to improve and enhance your site’s popularity. This is where website marketing comes in.

Website marketing consists of various strategies and techniques that are implemented in order to increase a website’s traffic and success. Some of these techniques are extremely popular such as SEO, email marketing, pay per click ads, etc. but generally there are many techniques involved in website marketing. If you want to make use of website marketing, then you must decide whether you want professional website marketing or personal website marketing. If you want to pick the better option, here are the descriptions of both, along with their pros and cons.

Personal Website Marketing

Personal website marketing is conducted – you guessed it – personally, by the website owners. Considering website marketing techniques are common, it is easy to learn and implement them. However, no matter how much you understand a process, it will not be termed professional unless you’re experienced in the field, so with personal website marketing, professionalism is not to be found. The best reasons for choosing personal web marketing are probably the economical factor and the fact that website owners can completely expect what the results may be, good or bad.

Professional Website Marketing

Professional website marketing is when you get external help from web marketing specialists or professional agencies. The pros of this option are much higher than the pros of personal web marketing. The foremost benefit is professionalism. You get to use techniques that are tried and tested by the professionals, and you get to work with those who know what they’re doing. Additionally, the cost incurred is not an expense but rather an investment because once your website reaches its full potential, it brings returns and you get increased ROI. Another benefit is that you don’t personally have to invest the time and energy on website marketing. It may be easy but it is also time consuming. If you let a professional take care of the web marketing, you can focus on your business and let the pros work on the website.

At the end of the day, professional website marketing prevails over personal due to many reasons and benefits. Your website marketing needs to work, not just be implemented. If you think you are capable of effectively increasing your web traffic yourself, you may do so. But it is a much safer choice to opt for professional website marketing.