Why Your Company Needs to Build Up Online Engagement

social media servicesSince when has soccer — known to the rest of the world as football — been so popular in the U.S.? According to a recent report by CNN, social media may have had a hand in building up a larger frenzy for this year’s World Cup event.

In previous years, the World Cup — and other soccer games — have been somewhat removed from the typical U.S. hype. Now that social media connects millions of people across different countries, though, it became easier for people to follow along both the players and the teams as they advanced forward.

Although the Super Bowl may have amassed 24.9 million referencing tweets this year — making it the largest “social media event” in history — the World Cup is on track to beat this record. The opening match alone led to 12.2 million tweets, and many more are pouring in.

“Sporting events always drive a massive amount of conversation on Facebook, but what we’ve seen so far during the World Cup has been extraordinary,” said a Facebook spokesperson.

If the interactions surrounding the World Cup show anything, it’s that the avenues marketers pursue in an attempt to interact with customers are changing. Being able to anticipate online trends and align with them is fundamentally integral to developing smart internet marketing strategies. Considering the time and expertise involved with doing this, it’s not surprising that many companies have come to rely on external companies that provide social media services for them.

If your company is looking to establish a better online marketing presence, then here are a few things you should know.

What is SEO, and Why Do You Want It?
Social media is great, but that alone will not always generate high amounts of traffic for your website. Instead, SEO, or Search Engine Optimization, is usually the way forward. Search is the top driver of web traffic to content sites, and search engines are used billions of times every week by consumers looking for information. Being ranked near the top of a search for product keywords is important because about 75% of users never scroll past the first page.

To generate a better search rank, websites need other websites linking to them — this shows search engines they are “relevant.” To get these back-links, websites hire SEO marketing companies that generate quality offsite content into which links can be inserted.

How Else Can Your Company Benefit From Social Media Services?
Did you know that 40% of consumers interacting with a company’s social media handle expect a response within an hour? If you’re going to use social media, you need to realize that consumers want answers quickly — or they’re going to view their experience as negative. Having a social media consultant manage these interactions for you can ensure that your company is engaging with consumers as often as they need replies.

Does your company use social media services? Let us know in the comments.