In what’s being called the “social media fail of the century,” American Apparel has gotten a ton of bad press this week for mistakenly Tumblr blogging a picture of the space shuttle Challenger, which exploded soon after takeoff back in 1986. On July 4th, a social media intern for the blog tagged the image with “smoke” and “clouds,” seemingly oblivious to its context.
“We deeply apologize for today’s Tumblr post… The image was re-blogged in error by one of our international social media employees who was born after the tragedy and was unaware of the event,” the company said on their Twitter page. The incident has started a conversation on contextual awareness in social media — how often, after all, do we all re-post images or blog posts without understanding the real context?
Part of the issue is that American Apparel did something a professional company shouldn’t really do: they handed their social media over to someone who is likely inexperienced. Social media marketing companies exist for this reason, and when they are in charge of an account, their pages rarely make the news in negative ways.
If your company is looking for someone to help handle your online marketing, what should you look for? Here are three things to expect from a professional company.
1. Organic SEO Services
Today, most companies that aim to help you with your internet marketing strategies are going to approach it from more than just one angle. For this reason, you should look for a company that also offers SEO services. What is SEO? SEO stands for Search Engine Optimization, and it’s important to have, considering that search influences at least 30% of all online purchases, and is the top driver of traffic to content websites. Although there are multiple ways companies handle SEO, one of the main ways is to create quality offsite content that links to your website. This causes Google to see your website as more likely to be relevant to searchers.
2. Social Media Services Will be Responsive
Did you know that, according to a study conducted by Edison Research, about 45% of consumers expect companies to reply to them on social media within an hour? If you have a company handling your social media, then they should be equipped to not only post to your various websites, but engage with consumers as well. A professional company will want to know where to direct consumers who have questions or concerns about your products and services.
3. Someone Who Can Handle Onsite, Organic SEO Services
Not all search optimization happens offsite. In fact, blogging can increase pages for search indexing by 432%, and blogs are, when it comes to consumer perceptions, more influential than magazines. A professional company won’t just blog — they’ll blog in a way that helps you get people to come to your website.
Have you invested in organic SEO services? Let us know in the comments.