Every industry today is faced with a high level of competition and the medical industry is no exception. Just like all the other industries utilizing digital solutions to make their mark, the same applies to the healthcare or medical industry as well. Here we look at the latest online marketing trends that are ideal for medical practices:
It is no secret that content is still a popular digital marketing solution but it is all the more better for the medical industry. Almost 75% of consumers go online to find answers about health questions. This makes it easy to target customers by using content as a means to an end. The people can be easily given content about related services, products, or healthcare brands. Using compelling content makes it even easier to capture the interest of consumers. The customers are already doing the searching – medical practices only have to provide the answers.
Mobile is increasingly becoming one of the most popular trends in online marketing activities and for good reason. With so many of the world’s population having a smartphone in their hands, the potential of attracting their interest keeps rising. Medical practices can use mobile as a unique way to connect to customers by providing them mobile tools that allow them to take better control of their health. In the coming year, more and more customers will connect with medical practices through mobile connections.
Mobile also opens door for connecting to local audiences. Location based ads use proximity techniques to connect to an audience in a manner that is accessible and within reach. Healthcare marketers and medical practices can easily make use of targeted content, ads, coupons, and more to attract local customers of a specific location.
As ever, social media remains a popular medium, even for medical practices. In fact, it is the perfect channel for the healthcare industry because social media is personal for individuals. Additionally, with the rise in popularity of people making their healthcare choices and making them widely known on social media, sites like Facebook and Twitter have become the ideal forums for medical practices to connect with enthusiastic customers, provide their content, build potential, and increase exposure. The main target with using social media for medical practices is to connect to users in a manner that builds trust and confidence – an essential element when it comes to an industry like healthcare. With social media offering the perfect solution to this connection-building, it is safe to say it will remain a trend for a good time.
Videos offer a concise and clear way to understand a brand and its benefits, which is why it is prevailing as a popular trend. Since text content can be time consuming to grasp, video content offers the exact opposite. People can easily understand your medical practice simply by hitting the play button. More and more marketers are turning to video as a preferred form of content.