Review Management

Reviews are something that businesses and people in business have to deal with. The reputation that a business or person has will play a large role in the amount of success they may or may not have. Because of the internet, it is easier than ever for people to write reviews about businesses and people. It is up to the business or individual to learn how to do review management if they want to avoid any damage.

Learn Where Online Reviews Are

In order to manage reviews, the first thing that is needed is to learn where they are. There are many different resources that people have to write online reviews. These include:

  • Google Reviews
  • Yelp
  • Urbanspoon
  • FourSquare

These are only some of the places that people can leave online reviews. There are plenty of other ways for reviews to be put online. The one thing that businesses and individuals need to realize is that there are plenty of people that look for the reviews and base the decisions that they make on what they read.

Managing Reviews

The number of ways that reviews can be written poses the biggest obstacle for businesses. It can be difficult for someone in a business to find the reviews that are left. The amount of time and resources it takes may exceed what most businesses or individuals are capable of. Our reviews management services can monitor the internet for reviews. Monitoring the business does not mean writing fake positive reviews and posting them on the different sites. It is a matter of finding the reviews as they are posted and providing a business or individual with the opportunity and the ability to respond to the reviews.

The second part of reviews management is giving people the opportunity to write reviews. Follow up emails to customers about their recent experience and asking them to submit a review is one of the best ways to do this. Businesses need to be able to encourage others to write reviews and that should be part of the management service that is offered.

Dealing with Bad Reviews

Managing positive reviews is easy. You want to work to spread the good message in whatever way you can. Negative reviews require a different approach. The key to handling the negative reviews is to respond as quickly as possible. If our service is monitoring the internet for reviews for a business or individual, it will provide the opportunity to respond to the negative reviews right away.

The response needs to be handled in the right way. A business that responds to an online review will need to understand the terms of service on the site where the review is posted. That will play a role in what they can say or do. A good response will address the issue in the negative review and will not place the blame on the customer. It is always better to take the high road when trying to address negative reviews.

Businesses that understand the importance of reviews that are posted online and are finding ways to manage the reviews are the ones that are going to be successful. As the world continues to get smaller thanks to the internet, protecting the reputation of a business or individual can become more difficult. With the right help, it is something that is manageable.