Advertising on social media has become one of the most popular and effective ways of connecting with clients. There are many different social media sites, but one of the most popular is Facebook. In fact, Facebook has the most active user accounts out of any social media site, although Twitter, LinkedIn, and Google+ all have a good number of users. Businesses who only have time to devote to one social media platform often choose Facebook simply because it does have more users than other sites.
To advertise on Facebook, all a business really has to do is create a business profile, gather followers, and then post their ads, sales, and other information to their page. The most difficult part, of course, is gathering followers. For a small business, it can be very difficult, especially if you don’t have an actual brick and mortar store. However, there are a few different methods. You can include your Facebook page on your business website, put it on your business cards, receipts, and other paperwork, and ask your friends and family members to like the page and share it with their Facebook friends.
Another method of gaining more followers is to post interesting photos, videos, and other information that people will want to share or comment on. This doesn’t have to be about your business—it can be about your general industry or even something you find funny or neat.
Facebook doesn’t charge users to create accounts or use any of the site’s features, which means it relies solely on advertising revenue to remain operational. One way Facebook makes money is by charging businesses to promote either their profile or individual posts. Promoting either will help a business get more followers. This, in turn, means each non-promoted post goes out to more people.
Facebook advertising, like any type of social media marketing, requires constant updating. Most experts recommend posting at least three times a week to Facebook, and it helps if those posts include a picture and are posted during peak hours. There are differences of opinion as to when these peak hours are, and there is even some discussion of how much posting things like links helps or hurts your visibility. Facebook’s algorithms for who sees and who doesn’t see a business’s (or a person’s) posts often change. This means whoever is doing the Facebook advertising for a business not only has to keep up with posting and replying to comments—they also have to constantly adapt their advertising strategies to keep up with Facebook’s changes.